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Personal Data vs. Digital Marketing

Consumer On-Line Privacy: Too Much or Too Little? As any good salesperson knows, the more you know about your customer, the more chance you have of closing a sale. And the Internet has been good for...

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Leveraging Media, Data and Technology

As someone who has operated in the media advertising landscape for several years, if there’s one thing I know, it’s that as a community we love an acronym. We live at such a fast pace as media folk;...

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